The Nativity Façade of the Basílica de la Sagrada Família in Barcelona, Spain.
Once upon a time, long, long ago—the summer before the pandemic, to be precise—my family and I spent a couple of weeks traveling around Spain. In Barcelona we visited the Basílica de la Sagrada Família, designed by Antoni Gaudí starting in 1882. Many of its millions of annual visitors find it stunningly beautiful.
cobblestoned street
church bells ring
across the centuries
Unfortunately, its charms were mostly lost on me. The lumpy Nativity Façade, supposedly representing images from nature, made me think of a nasty skin rash. The cold and angular Passion Façade, meant to evoke Christ’s suffering, reminded me of the ugly Brutalist architecture I saw in the Soviet Union back in the 80s and 90s.
At least I’m not the only one to shudder at the sight. George Orwell called it "one of the most hideous buildings in the world.”
A view of the Alhambra in Granada, Spain.
I found plenty of other architecture to love in Spain, especially the Alhambra, the elegant Islamic palace and fortress in Granada.
where stone turns to lace Alhambra
The experience underscored for me that beauty is ultimately subjective. It means that as an artist, I need to accept that my creations won’t connect with everyone. It also means that I’m not the best judge of my own art, at least in terms of how it appeals to others.
So for the last couple years, I’ve been relying on the wisdom of crowds for big decisions about marketing my work.
For my book, this spring I polled a focus group of some 20 friends and relations to help me decide which of my watercolor paintings to include and which to axe. I especially needed help choosing which piece would be most compelling on the cover (without the haiku). And I’ve relied on this same process to finalize choices for my calendars of art and haiku.
It’s fascinating to compile everyone’s responses. For each image that someone thinks should go on the cover, someone else votes to leave it out entirely.
focus group
the conclusions
fuzzy
“flowering plum” is 11 x 14, made of paper, acrylic paint, and adhesive on paper. It appears in the 2022 calendar. © Annette Makino 2021.
Still, some patterns emerge, even if they’re not what I expected. A collage that I would have completely left off the 2022 calendar, featuring a bee in plum blossoms, was a finalist for the cover. The other finalist, a fox in the woods, was not one I had even considered for the cover.
With votes almost evenly split between those two potential cover images, I posed the question on Facebook and Instagram. Responses there skewed toward the fox. I also felt the fox image was more appropriate to the fall and winter, when people are buying calendars.
But some people said they loved the brightness and optimism of the honeybee piece, especially after the year we’ve had. In the end, I went with the fox, but lightened and brightened the colors to make it more cheerful and welcoming.
I’m really hoping that my respondents and I got it right, because 700 copies of the new 2022 calendar have just arrived in my studio! I’m very happy with how it turned out and I’m sure it’s a stronger publication thanks to the input I received.
I hope you’ll find that this collection of landscapes, flowers and animals evokes neither hideous rashes nor Socialist monuments, just joyful celebration of life on this beautiful earth. May this calendar see us through a brighter 2022.
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Makino Studios News
NEW! 2022 mini-calendar: My new calendars of art and haiku are now available on this site and are coming soon to select stores in Humboldt County, California. They feature 12 colorful Asian-inspired collages with my original haiku, which you can see at the top of my collage gallery. These make great holiday gifts. $12 plus tax and shipping.
Joy, Art & Healing: I’m speaking on this fascinating topic this coming Sunday, Oct. 3, from 3 to 4 p.m. Pacific as part of an online panel with four fellow creatives. This is part of a free, 7-conversation series in celebration of a fantasy novel by Lori Snyder, The Circus at the End of the Sea. Register at www.writershappiness.com/JAH2021.
Water and Stone: I’ve just received the third shipment of my book of art and haiku! Water and Stone includes 50 watercolor paintings with my original poems, plus 15 haibun (short prose pieces combined with haiku). It is softbound, 8x10, full color, and 124 pages. Cost is $24.99 plus tax and shipping, You can find it online here, on Amazon and in select local Humboldt stores. Ooh, another gift idea!
New cards coming soon: I’ve got a number of new and updated greeting cards in the works; I’m just figuring out the words for some of the images. Stay tuned!
Made in Humboldt fair: You’ll be able to find my calendars, prints and boxed notecards at the “Made in Humboldt” event at Pierson Garden Shop in Eureka, CA from Tuesday, Nov. 9 through Friday, Dec. 24. This will be the only fair where you can find my work this season.
